DRY AND DEHYDRATED SKIN

Dry skin is one of the main factors with itchy, irritated skin and something most people have in mild form at some time or another. Dry skin also termed xerosis and is not generally a serious problem but can be very annoying in appearance and irritation.

The skins ability to retain water/moisture is vital for healthy and protected skin. Naturally with age we produce less key skin proteins and structural components that help retain water and moisture loss, resulting in dryer less protected skin. For this reason dry skin is a major factor in skin ageing and the very basis for anti-ageing products that can fight premature ageing by adding moisture to skin and helping to fight moisture loss.

Daily protection from environmental factors such as stress, sun, wind and pollution are vital for protecting against ageing and maintaining healthy skin.